Manfred Baumann

Over the past few years, Viennese photographer Manfred Baumann has become one of the most influential photographers of his time. His passion for photography began as a child at the age of 10 when his grandfather gave him his first camera a PRAKTIKA.

His grandfather, who worked as a photographer himself, was the inspirational figure for Manfred. After he developed a feeling for landscape photography, this is what he concentrated on in his first years. Baumanns path to becoming an internationally known photographer wasnt a smooth one. After studying business management, he began working as an assistant for a Viennese photographer.

It was then that his passion for photography came to the forefront. In the beginning, he focused on fine nude photography, where his fascination centered on portraying people as beautifully as possible and capturing a certain essence in the picture. From that point on, Manfred Baumann has taken it upon himself to explore the world through the eyes of a photographer. With the many different projects that Manfred has completed over the past years, he has become more professional and artistically secure. It is his ambition to break with conventional views. In his opinion, a technically perfect photo is not necessarily a good picture.

Manfred Baumann discovered the importance of people wanting to find a story when viewing a photograph. The viewer has to be able to find something new every time he looks at the same picture. Adams and Newton already emphasized this, and Manfred is following this tenet in his work. Manfred Baumann knows how to make beautiful women look erotic by emphasizing their charisma and beauty. Every one of his pictures exudes an erotic tension that envelops the observer in an almost tactile, virtually palpable experience. More recently, Baumann has devoted himself to portraiture. The list of people who have posed for his camera reads like the Whos Who of Hollywood: Sir Roger Moore, Bruce Willis, John Malkovich, Sylvester Stallone, and many more.

To relax and recharge, Manfred likes to travel the world but never without his camera. The material he has collected culminated in two magnificent exhibitions focused on landscapes. His travel essays give anyone the irresistible urge to travel. Furthermore, his landscape photographs are shown from unusual, impressive angles, inviting the viewer to daydream. Having repeatedly had the opportunity to take pictures of American movie and television celebrities, Manfred has learned to orient himself towards movies. He just lets the impressions percolate into his work. Nothing is left to chance not the composition, the lighting of the stage, or the makeup and styling. Manfred Baumann has a wide range of different subjects. Just as one of his role models, Helmut Newton, his three preferred subjects are nudes, celebrity portraits, and landscapes.