Frankie Obed Masilela was born in Katlehong, Gauteng Province in South Africa and he currently lives in Pretoria. He is a Social Science Graduate from University of South Africa. He became an entrepreneur at the age of fifteen, attending formal school as well as running a small business. He worked in private and government sector and resigned at the end of 2010. Started a successful family business. He is married with three children, all boys. His hobbies are reading, watching movies, walking, travelling and writing.